About UTM Builder & Analyzer
UTM (Urchin Tracking Module) parameters help you track the effectiveness of marketing campaigns in Google Analytics and other analytics tools. This tool lets you build properly formatted UTM links by filling in source, medium, campaign, term, and content parameters. You can also analyze existing URLs to extract their UTM tags. Logged-in users get a history of generated links for easy reference.
How to Use
- Enter the destination URL and fill in UTM parameters (source, medium, campaign).
- Click "Generate UTM Link" to build the tagged URL.
- Switch to "Analyze" mode to extract UTM parameters from an existing URL.
Key Features
- ✓ Build UTM-tagged URLs with all five parameters
- ✓ Analyze existing URLs to extract UTM tags
- ✓ Copy generated links with one click
- ✓ History of generated links for logged-in users
Common Use Cases
- • Tagging links for Google Analytics campaign tracking
- • Creating consistent UTM parameters across marketing channels
- • Analyzing competitor or partner UTM strategies
- • Auditing existing campaign links for correct tagging
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to a URL that help analytics tools track where traffic comes from. The five parameters are: source (where), medium (how), campaign (why), term (keyword), and content (which variant).
Which UTM parameters are required?
Only utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional and used for more granular tracking.
Do UTM parameters affect SEO?
UTM parameters do not directly affect SEO rankings. However, you should use canonical tags to prevent duplicate content issues when the same page is accessible with different UTM parameters.
Is my history saved?
Yes, if you are logged in, every generated UTM link is saved to your history for easy reference and reuse. You can delete entries at any time.